Because of the turbulent history here in Balkans, now we have a museum dedicated to the past and history of today’s non-existent country of Yugoslavia, more precisely its history after the II World War up untill its end in 1991. Currently the Museum of Yugoslav history in Belgrade hosts an exhibition called ‘Design for a new world’, which presents the development of graphic design in forming a visual identity of a nation, used not only in promoting ideas of new communist party and ideology in its propaganda material, but also used in advertisements for everyday life objects widely used in all households, such as coffee, shoes and soft drinks. Design was everywhere, on New Year greeting cards of famous state owned companies, book covers, and even on boxes of matches. Visual identity in today’s sense was appreciated, and although some themes were limited or imposed as a must by rules of an communist ideology, there was also a lot of space for creative freedom and visual interpretations within the frames of allowed. The exhibition gives us an interesting view on visual aspect of superimposed collective identity and its reflections in our everyday ordinary environment.
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